Automated campaign management for mobile operators
The features of automated campaign management are:*Having the ability to run multiple campaigns at the same time
*Being able to generate immediate answers to customer needs such as a purchase of a Value Added Service or recharge
*Helping you give better customer service through improved responsiveness
*That helps build customer loyalty, decreases customer agitation and reduces churn
*The ability to get timely customer feedback regarding the products they have bought
*Allowing you the ability to plan and carry out trigger-based marketing campaigns to multiple micro-segments
*Accessing real-time customer behaviour data from the desktop
*Easy integration with third party applications- good mobile marketing software tends to be built on open architecture
*Performance improvements compared with conventional "aggregated campaigns" which can take days or even weeks to react and respond to particular customer events Automated marketing campaigns for mobile providers is the way forward for improving customer retention. The biggest benefit of adopting this approach is that it revolutionizes the way telecommunication companies connect with customers, and gain insights to their needs.